A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few answer why you need to protect your brand:

Notice

trademark registration renewal fee India registration of one’s mark gives everyone constructive notice of the ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a look at doing a explore an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. 3rd party is put on to notice to look for a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.

Social Media

Social media is an imperative resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social media account. Comprehend the venue’s policies for more. However, I have found that when you complain to be able to social media site of those wrongdoing and claim that another is certainly your brand without permission, the company administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling evidence brand rights.

Brand Loyalty

Registering your mark shows a deal with your brand name and shows buyers that responsibility. The goodwill that could be developed through such commitment is invaluable to an online-business.

Cybersquatting

Cybersquatters register domain names that are the same or much like other parties’ trademarks or known brands with really the only purpose of promoting them (to the rightful owner) of a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name name the actual identical or similar with your trademark.

Trademark Renewals

Trademark registration can go on for as long as you continue using the mark in commerce. Or even some businesses that have registered trademarks which can be over hundred years old.

Trademark registration may not be for all businesses. However, there a number of compelling advantages of protecting your brand because you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

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